sometimes starting a company is like playing house… especially when you’re setting up your office.

both my co-founder tyler and i have always felt strongly that the environment we set up now will play a significant role in shaping the culture and the values of the company we’re building at carsala. we are also both pretty frugal to a fault, so we started off for our interior decoration with a very (VERY) limited budget.

we ended up with some pretty cool looking desks with trestles and somewhat comfortable chairs, each under $100.

next challenge was to find some art for the walls.

my pick for the technology and marketing room was the photograph above by renowned photojournalist w. eugene smith called “dream street”. i felt it was very appropriate for a handful of people who have set out to change the single largest retail segment of the US economy (44M used cars are sold every year, representing $365 billion).

the entrepreneurial spirit is really one with the spirit of the dreamer… the pursuit of  creation of something out of nothing… the pursuit of something better and greater…

“dream street” embodies this entrepreneurial spirit – the spirit we have at carsala.